How to become an Amazon seller

As of 2017, you have two options to become an amazon seller. You can sell on Amazon as an individual or you can sell as a professional seller. Both options have specific advantages and disadvantages and depend on how many items you would like to sell on amazon.

In this post, we are going to go through the steps for selling on amazon as an individual. For information on how to sell professionally on amazon scroll down to selling on Amazon as a business. Let’s cover some basics. You will first need to decide what to sell on amazon.

If you haven’t already decided then read this blog post about what products to sell on amazon. After you have decided on a product then follow these steps.

  1. Go to
  2. Scroll down to the bottom of the page and click sell on amazon.
    A new page will load with information about the selling on amazon opportunity. You will see a big blue button (or whatever color it is today) with the words start selling. Do not click it.
  3. What you really need to do is look directly below the button for a rather hidden link which says “Just have a few items to sell? Sign up to become an individual seller”.

Selling as individual on Amazon has no upfront costs and is perfect for you if you just want to get your feet wet.

This will lead you to a new page for you to enter your email address and create an amazon seller’s account.

If you live in the United States with a US address then this process should be easy and straightforward but if you live outside the US or in one of the amazon blacklisted countries then you need to read this post – How to sell on amazon if your country is not on the list of approved countries.

How to sell on Amazon as a business

Now that you have decided that it’s time to graduate from selling as an individual to a professional business seller on amazon, it’s time for some heavy lifting. Training wheels aside, let’s get down to some preliminary stuff. Make sure you read this post about how to choose what products to sell on amazon.

If you don’t want to start out selling as an individual because you have more than a few items to sell or you want access to more categories then you can just go right ahead and register as a professional seller on Amazon by clicking on this link. It will open in a new window so you can follow the remaining steps on this page.

Keep in mind that the Amazon Professional seller plan gives you the opportunity to sell an unlimited number of products, but you have to pay a $39.99 monthly subscription fee. You will also be charged a nominal fee each time a product is sold.

  1. Read the information on the page.
  2. Scroll down, then click “Sell as a professional”.
  3. This time you will be taken to the Amazon seller central sign-up page to create an account.
  4. Enter your best email address and create a strong password.
  5. Remember to write down your password somewhere safe so you can retrieve later to log into your account.

Again if you are a US resident or have a US address then it will be a straightforward process. If not then you need to read this blog post about how to sell on Amazon if you do not have a US address, to see how to get over this hurdle.

After you have signed up. You should receive an email with more instructions about confirming your account and getting started selling on amazon as a business.

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